8 Go-To tools for efficient Digital Marketing
As a digital marketer, you know that you must utilize tools like social media, analytics, data visualization and so on for your digital marketing efforts to be efficient and productive.
However, the deluge of digital marketing tools at your disposal has made it doubly difficult to choose the best ones for digital marketing campaigns.
That is why we have put together a list of the crème de la crème of tools for digital marketers to help keep teams on track and get work done more efficiently.
1. Google Analytics
There is no running away from the fact – Google has cornered about 70% of the search market locked down so they must know one or two things about using tools to get the best results.
Today, your customers have endless ways to interact with your brand, everywhere from in-store to smart phones and watches. Keeping track of all these avenues can become a challenge, yet a full understanding of your audience is the key to the right marketing moves.
Exactly where Google Analytics comes in. This free tool gives you access to valuable data to ensure your digital marketing efforts are productive. Some of these data include:
Bounce Rate, which is measured as the number of visitors that come to your site, view only one page and leave without taking any action. This metric can be used to gauge if your website has valuable content and good user experience.
If your bounce rate is higher than 40%, then it’s time to audit your site and figure out why visitors are not staying to spend more time digesting the various content provisions.
Conversion Rate, this reflects the number of visitors who perform a desired action on your site. If you have an action you want users to perform e.g. buy, download or fill a form, the conversion rate tells you how effective your pages are in leading users to complete that action.
Channels, helps you learn where your visitors come from. Is it via organic search traffic? And is it a Referral or Paid for? This breakdown in channels helps digital marketers see which marketing efforts are driving the most traffic to their site.
This is a fantastic email marketing tool, which lets you create, send, and track email campaigns. MailChimp has powerful features and integrations across platforms like WordPress, Twitter, Facebook, Magento, Shopify, WooCommerce, Eventbrite, Slack, and Google Analytics.
It also allows social media sharing, which goes a long way in increasing your exposure, and A/B testing that helps you learn more about the preferences of your audience.
Since email marketing is still a major driving force in digital marketing, you definitely want to step up your game and make every email count.
Canva is a great tool for content and social media marketers. Graphic design has been made easy by this software and you can go from being a complete design novice to designing infographics and images for social media.
Canva for Work, the paid version, allows you to create design templates for brands that can then be used by anyone on your marketing team. This saves a lot of time and the flexibility within the tool makes it fun to work with.
This is a media monitoring and tracking tool that helps you monitor mentions of your brand online. Mention allows you track and helps to keep informed when your brand name is brought up in a conversation online, this includes the web and all major social media platforms.
With this tool, you can stay informed on relevant discussions in your industry through keyword tracking. This offers the opportunity for your brand to enter online discussions in real-time and helps build brand awareness within relevant audiences.
SEMrush is an online software that digital marketers use to collect valuable information about their online presence. You can analyse traffic and keywords statistics plus research keywords for your brands.
This powerful software not only allows you to observe the success of your online marketing efforts but also track your competitors. You can use it to observe backlinks, display advertising stats, video and display ad research, and sample ads.
Whether you need to know what keywords you’re ranking for or which keywords to start targeting on a website, SEMrush will show you how difficult it will be to rank.
Additionally, you can track your progress in a saved project and generate reports that you can present in a visual manner to your clients.
Grammarly helps you avoid errors in your writing by finding and correcting up to ten times more mistakes than your regular word processor. Just copy, paste, and fix your errors.
As a content writer, this tool is a personal favourite. The paid version also does more than correct your spelling and grammar; it expands your vocabulary with word suggestions and also checks for plagiarism.
Another detail to love about Grammarly the browser extension. Once you’ve installed the Grammarly extension, its automated proofreading feature works everywhere you write on the web. This includes email and social media.
With this scheduling and monitoring tool, you can do almost anything you can possibly think of when it comes to social media. Hootsuite allows you to schedule your social media content ahead of time, and monitor all your accounts in one dashboard.
Hootsuite also lets you monitor several streams at the same time. For example with Twitter, apart from your home feed, you can add mentions, hashtags, keywords, competitor’s feed etc. Responding to comments and mentions within the platform is also very easy and ensures that you stay on top of your social media activity.
Also a scheduling tool, Buffer is almost the polar opposite of HootSuite. Where HootSuite focuses more on general social media management, Buffer’s strength is content scheduling.
This is the tool to use if your brand has a very active blog and you wish to drive traffic to your content. The idea behind Buffer is that you set a schedule and add posts to your “Buffer”, and then posts will be scheduled at the intervals you have chosen.
Another unique feature of Buffer is the ability to share the same post with different headlines at different times. The simple analytics feature allows you to see which posts are doing better than others and “re-Buffer”. Aside from these, you can easily share content from your favourite blogs via RSS feeds.
There you have it! From analytics to design to optimum content sharing, these digital tools will change your digital marketing game.