Certificate in Content Marketing

Obtain a Certificate in Content Marketing. Learn how to create valuable and engaging content that matches the needs of your customers and prospects at whichever stage they are in the buying cycle or customer journey.

According to the Content Marketing Institute, Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action (Content Marketing Institute, 2013).This definition covers all the online assets in which you share content – your company’s website, campaigns and competitions, your company’s blog or the social media platforms – as well as the tone and language in which that information is shared.

In many ways, the internet has drastically reduced the powers of the middle man in the transactional affairs of the customer and the brand. Consumers and brands can now connect directly through many easily accessible online platforms. Consequently, brands are beginning to realize that tailoring their brands messages to the needs of their target audience is the best way to keep, connect, build long-term relationships with customers and stimulate sales in the future. In general, content marketing facilitates the exchange of currency but, more than that, it enables the exchange of attention for value. This is referred to as the attention economy.

Content marketing unlike TV, where the advertiser pushes messages to a captive audience is focus more on providing engaging content. This means that marketers must think like publishers (attracting an audience) rather than portraying themselves as advertisers (buying an audience) of a product. The challenge now is that most marketers do not have the skill on how to create valuable and engaging content that can drive the achievement of desired business objectives and goals.

The Certificate in Content Marketing Course is developed to:

Equip students with the required knowledge and skills for crafting and driving engaging content across various digital channels/assets to meet the desired business goals such as improving online brand awareness, online customer engagement, and massive revenue growth.

Teach how to effectively use engaging brand content to attract and continually keep attention of the customers

Teach how to utilize engaging brand content to generate leads/prospects and then transitioning them into buying customers

Teach how to effectively expand a brand’s customer base with different kind of engaging contents.

Teach how to generate or increase online sale through the creation and sharing engaging content.

Increase brand awareness or credibility by providing thought leadership through sharing engaging

Engage an online community of users by creating and sharing content that resonates with them

And most importantly, teach how to track and measure all content marketing activities to locate successes and failures for optimization purposes.

Course Duration

2 days

September 22 – 23, 2017

9:00 am – 5:00 pm daily

Course Fee

₦60,000.00 ₦40,000.00