Professional Diploma in Digital Marketing
Start:May 27, 2017 11:00 am
End:July 2, 2017 5:00 pm
Location:Our Training Centres
Get up to 30% off for the next Professional Diploma in Digital Marketing, a 6-week in-depth programme package with practical digital marketing, trends, strategy and innovative modules validated by top industry leaders and specialists to help you reinvent yourself and bootstrap your digital marketing journey.
About 65% of marketing job roles are expected to change in the next 5 years. Yet approximately 80% of marketing executives are still struggling to reinvent themselves in Nigeria’s digital marketing space.
Register today to get 30% discount to reinvent yourself.
The Digital Marketing Institute, Ireland accredits all our Professional Diploma courses. The Institute is the global certification standard in digital marketing, producing more graduates trained to a single digital marketing standard than any other certification body.
All courses are validated by the Syllabus Advisory Council (SAC) with members from across Google, LinkedIn, Facebook, Twitter, and Microsoft etc.
Our syllabus defines the framework, skill and competency required to meet the current and future demands of the digital economy, and our practical, industry-driven qualifications are recognized around the world.
6 weekends.12 Classes
Saturdays (11:00 am – 4:00 pm)
Sundays (12:00 noon – 5:00 pm)
1 month Digital Project
Who should attend?
The Professional Diploma in Digital Marketing is suitable for anyone responsible for developing or implementing his or her organization’s strategy:
Professionals who need to understand Digital Marketing or get more out of their Digital channels.
Marketers who want to fast track their career or improve their position in the market place
Small business owners who need to maximize online channels for growing their business.
Traditional or digital advertising agency executives who want to up skill and position themselves for the digital evolution in marketing.
Students who want to up skill in Digital Marketing and pursue a career in Digital Marketing
Study the course online via our dynamic learning network giving you easy access to all your course materials including video lectures, downloadable slides, supporting case studies and learning resources.
All applicants must be educated to at least ‘A’ Level standard (or equivalent) and, be fluent in oral and written English language.
Additionally, all applicants must fulfill at least one of the following criteria:
Have a two-year minimum professional work experience in any field
Hold a Bachelor’s or Master’s degree.
Why Should I Take It?
At the end of this course, you will understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your business.
Our Professional Diploma in Digital Marketing will help you to:
Gain a clear understanding of the value of Digital Marketing and why it is a vital component of your overall marketing strategy.
Plan, create and effectively manage Search, Social Media, Mobile and Email Marketing campaigns.
Integrate your Digital Marketing plans into your overall marketing strategy.
Drive new visitor traffic to your website while improving online conversion rates.
Understand how Digital Marketing can help you grow your business, domestically and internationally.
Identify various online applications and resources that can help build effective and profitable websites.
Measure and analyze the visitor traffic to your website to continuously develop and improve your Digital Marketing efforts.
Professional Diploma Subjects
- Introduction to Digital Marketing
- Search Engine Marketing
- Pay Per Click
- Display Marketing
- Email Marketing
- Social Media
- Content Marketing
- Mobile Marketing
- Strategy and Planning
The Introduction to Digital Marketing module helps you get to grips with the fundamentals of digital marketing. You’ll explore the digital marketing principles that can help you drive a powerful digital marketing strategy for your business. Subjects include SEO, Web Analytics, PPC, Email Marketing, Social Media Marketing, Affiliate Marketing, Digital Display Advertising and Online Video Marketing.
Search Engine Optimization:
The Search Engine Optimization (SEO) module teaches you the most effective techniques to help your website rank in the top results of the most popular search engines, including Google. Learn how to create, measure and carry out a powerful SEO strategy for your business. Subjects include SEO, Web Analytics, PPC, Email Marketing, Social Media Marketing and more.
Pay Per Click:
The Pay Per Click (PPC) module helps you understand how to create, run and measure cost-effective search advertising campaigns for your business. Learn how to create advanced keyword research that matches your consumers’ intent and discover how to budget effectively. Subjects include PPC Concepts, Google PPC, Display Networks, Ad Copy, Landing Pages, Conversion Tracking, Bidding and more.
The Email Marketing module enables you to create effective email marketing campaigns that help nurture your existing customers and prospects. Learn how to create subject lines that get opened and master how to create copy that appeals to your target audience. Discover the best tools and platforms to help you design create and test your campaigns and choose the perfect time for sending emails.
Digital Display Advertising:
The Digital Display Advertising module gives you the skills needed to create magnetic display campaigns. Master the key concepts of digital display advertising and learn how to plan, create and optimize clickable ad campaigns your customers get, love and respond to. Subjects include Ad Formats and Features, Targeting & Tracking your Campaign, Creative Formats, Campaign Budget and more.
The Mobile Marketing module teaches you the latest mobile technologies and emergent trends used in mobile marketing. Get equipped with the practical skills and knowledge needed to create an epic mobile-friendly marketing strategy that helps you reach your target audience at the right time, in the right way and in the right location. Subjects include Mobile Advertising, Mobile Apps, Opportunities & Risks and more.
The Analytics module helps you track, monitor and optimize your digital marketing campaigns effectively to ensure your Digital Marketing activities are fully optimized. Discover how to create an effective online reporting structure for any business. Learn how to set up your Google Analytics account, apply analytics tracking to your website and explore analytical insights like audience location, demographics and device usage.
Social Media Marketing:
The social media marketing module consists of two parts. Part one shows you how to grow a social media following. You’ll learn how to excite and engage customers on Facebook, LinkedIn, YouTube and Google+. Part two teaches you how to implement social advertising features and social listening techniques to help you foster relationships with customers. You’ll also discover how to create a winning social media strategy.
Strategy & Planning:
The Strategy & Planning module enables you to create an optimized, engaging and customer-pleasing digital marketing plan that ties together the core modules you have mastered throughout the programme. You’ll discover how to create a situation analysis, define your target audience, select measurable objectives, plan your campaign, set the appropriate budget and measure your campaign effectively.
How Will I Be Assessed?
You will receive an accredited Professional Diploma Certificate upon the completion and passing of a 3-hour computer-based exam, taken at a Pearson VUE test Centre of your choice.
Please note that this attracts an additional examination charge of 150USD payable to the respective exam Centre in addition to tuition fees.
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