Internet of Teens
Internet Of Teens
Do you remember what it was like before mobile phones, tablets, iPads and even computers became mainstream? Back in the day, most 90s kids could relate to parents being extremely uptight when it came to the use of computers & the internet at home. Heck, it was a very scary process to undertake, and what most 90s kids could relate to, was creating funky email addresses like email@example.com and the likes. The outlook of the internet began to change slowly with Hi5 and Facebook coming to prominence. This laid the foundation for the emergence of the internet of teens.
Toolz Academy carried out a study using the participants of the summer coding class. The aim of the study was to understand the digital behavior of present-day kids. The sample age for the study is between the ages of 10 to17. It was interesting to note that the average age of owning a mobile device is 9! The reasons varied depending on communication with their parents, to safety purposes etc. This study provided us with very interesting insights into the minds of the iGeneration (Post Millennials).
Today’s teens aka iGens, are a generation so dependent on the internet for all possible activity in their lives. They grew up in a world that is now more focused than ever on the power of the information via the internet. With the internet, an average iGen can carry out school work projects; this is made possible by the huge amount of information available on any topic of their choice. We had 70% of our iGens stating their preference for the use of Google for their assignments. And also, with an internet enabled device, iGens can interact and socialize with friends and loved ones from the comfort of their homes.
Apart from smartphones, it was largely observed that TVs are another highly used device by the iGens, largely as a result of its regular entertainment and education content. They not necessarily are there for news and other “boring stuff” but TVs have gone smart these days. With a new generation TV, an iGen can plug in their USB or hard-drive devices on their TV to watch their favorite shows & movies.
It is amazing how they slowly are phasing out the likes of DSTV daily programs for example; a new movie release comes out; however it may take several weeks/months before it is aired on cable TV; nowadays an iGen just needs to go on the internet to download the movie and watch it straight on their TV. According to Oluwatobiloba, one of the participants involved in the iGen sample can be quoted to say “He feels bored, lost & even lonely if he is without internet for some time”
Parents have come to realize that in order to give their children an edge; they need to procure data for them to be able to get information easily off the internet. It is such a dicey situation for parents, and what seems to be happening according to our report is that 76% of the sample iGens spend more time online with their friends on social media, streaming movies and music, window shopping and much more using their homework data.
Based on findings, 70% 0f the iGens say their parents give them money to buy internet data for their mobile devices. While 29.4% say they use personal money earned from running errands or part of their pocket money to fund their data plan. Majority of the iGens have been observed to spend an average of one thousand internet data. Airtel is the most popular telecom provider amongst iGens due to its affordable rates and reliability.
From the Toolz Academy study on the internet of teens, it is clear that the availability of internet data has an effect on the mood of an iGen with 70.6% admitting to being irritable without internet data.
The world truly is going digital and our advice for iGen parents is that they be very involved in the daily internet habits of their kids. Not shutting them out from social media and the likes, but helping them understand that moderation to everything is important because an over-dependence on the internet can be a big problem.